The 4 business that is major of colocation in 2018


Growing your business is exciting – but lots of things can conspire to slow you down – so when you expand, one of the greatest brakes on your growth can it be.

great things about colo

Whenever your company reaches a size that is certain you tend to end up with a lot of budget and resource tied up in housing, managing and maintaining your servers. That’s budget and resource that, in an ideal world, you could launch to re-invest in development initiatives.

You could believe a growing IT property is a necessary price of being a growing and business that is successful. But actually, there’s a very strategy that simply reduces those levels of price and resource, and free your business to grow.


It’s called cheap colocation, plus in this web site we look at four ways it can help you achieve your business objectives.

What is colocation?
Colocation is when you install your servers in a professionally-managed data centre, in place of in your premises that are own. So instead of having to find space in your own building, pay for expensive cooling, and handle the maintenance of your servers, you pay an external provider to do it for you personally as part of a cheap colocation solution.

High speed network connections betwixt your premises and their data centre give you rapid access to your servers and storage, in the same way if they were installed in your own office.

Companies of all sizes choose cheap colocation as a strategy because it provides four major benefits:

1: Free up budget to purchase growth
On-site servers can be one of the cost centres that are largest for a growing business. From employing skilled technicians and powering your servers, to ensuring they’re kept at a steady temperature, on-site servers can demand a high budget – preventing you from investing in other key growth areas.

In fact, powering and cooling a cheap colocation is a drain that is huge organizations around the planet:

Worldwide data centres used 416.2 terawatt hours of electricity in 2015 – a lot more than the UK’s total electricity consumption
Data centres eat about 3% of global electricity supply
On average, a single rack in an on-premises data centre costs $120K over 10 years
By colocating your infrastructure in an external data centre, you can avoid numerous of the expenses while still having the IT resources you need to develop.

2: Create space to grow
Expanding your business often means you will need to find more area to accommodate your growing team. Seeking brand new premises could be costly and disruptive – even assuming you can easily find somewhere suitable.

But IT equipment, cheap colocation can enable you to free up that space for more people, more storage or more facilities if you have a room or floor that’s currently housing your. You’ll save on the costs of finding and moving to new premises – as well as enjoying all of the additional cost savings that come from moving your IT infrastructure offsite.

3: Keep your applications up and running at all times
Your business depends on critical applications like your website and your core business computer software systems being up and running and operating at peak performance. But plenty of things can happen in your server room to stop that from happening. Power outages happen, UPS backups run dry, servers can suddenly go slow, and your technicians need a off now and then day.

By colocating to a shared data centre, you’re installing your servers in a professionally managed environment, increasing their uptime and reliability.

With a unified purpose of keeping infrastructure up and running, shared data centers are able to do lots of things individual businesses can’t:

They will have teams of skilled engineers to produce expert management and support 24/7/365
They have numerous backup generators, ensuring your service isn’t interrupted
They have actually extra back-up sites to make fully sure your data can be restored in an emergency
4: Maximise data safety and regulatory compliance
Data security is something every business owner is alert to – but keeping current with security risks and ensuring your computer data is protected can be a drain that is big time, budget and resources. And when the flipside is the possibility of security breaches, fines, reputational damage and business downtime, you may feel you’re stuck between a rock and a place that is hard.

No company wishes to experience just what happened to TalkTalk in 2015 – when a security breach cost the telecoms provider 101,000 customers and approximately £60M. Now that there are new data handling rules like the EU General Data Protection Regulation on the horizon, compliance is also an concern that is increasingly prominent.

By making use of cheap colocation, you are able to shift the protection and compliance burden to a shared services provider with data security expertise – and avoid the risks of non-compliance or a data breach that is costly.

Far from just shifting responsibility, a shared data centre can completely transform your security, with many providers offering:

Round-the-clock security protecting the building
Locked cabinets and alarms to keep racks that are individual
Top-of-the-line firewalls and encryption to protect your data and simplify compliance
The real-world benefits of cheap colocation
You don’t want IT to slow you down when you have the ambition and the opportunity to grow your business. By moving your on-site IT infrastructure to a colocation provider, you can reduce costs, scale seamlessly, boost uptime, and security that is mitigate compliance risks.

Exactly how colocation supported massive business growth for Brandwatch
One business that has put colocation at the core of their IT strategy is Brandwatch. The company didn’t want IT to hold it back with its marketing software in high demand.

Read the research study to see just how colocation has aided Brandwatch to grow from a £5M revenue business to a £180M enterprise that is global.

Learn more about colocation – including how much it costs
Colocation can help solve some of your thorniest business challenges – and it doesn’t cost as much as you may think. It costs, or what it could do for your business, get in touch with us if you have any questions about colocation, how much.