What is an emailing or an emailing campaign?

hillingdon grid webmail

Hillingdon grid webmail

Emailing is currently the preferred channel during advertising operations, because it allows to reach a defined target, by addressing it directly, and obtaining a rather attractive return rate if e-mailing is well done. The fact remains that we must adopt the reflexes that are right.


Emailing is a real marketing tool included in a multi-channel strategy enabling the sending of personalized and immediate messages to a set of targeted recipients (leads, customer base, etc.).

E-mail is a fast, reliable and customizable way of communication. Emailing offers you a return rate 2 to 3 times more than “paper” mailing. Nevertheless, an emailing campaign or a newsletter isn’t only a matter of sending a few thousand email messages without follow-up.

Its crucial to properly build your e-mail along with your proposal, to keep your possibility database up to date, and to follow simple guidelines when delivering your email promotions hillingdon grid webmail .

All this can not be improvised and requires a know-how that is certain experience in mailing brought to you by the net agency Alteo, via its Mailing Plus software.


How exactly to perform an e-mailing campaign?

Emailing is mass that is sending emails.

This sort of interaction should not be taken lightly: method and software have become very important to a good approach.

Collecting recipients is an step that is essential in accordance with IMT techniques, 52% of individuals genuinely believe that “Permission Marketing” is good or even extremely positive. 78% of them open these email hosting uk messages from usually to very often.

In 2014 (might 2015 numbers), we remember that emailing is considered the most used solution among the net advertising levers, with use in 95.3per cent of situations.

Emailing is the lever that came at the top of business communicating online in 2015. Additionally it is the second most used lever by French e-merchants, thanks to the opening windows hosting uk rate which increased in France between 2013 and 2014: We went from 38.5per cent to 41.2%. ( supply )

Having said that, in 54% of instances, internet surfers reject the sending of unsolicited emails (SPAM) and do not open these emails.

Rich, relevant, targeted and information that is personalized

The formatting: a declined and sober aspect based on your graphic charter

Web software: the backbone of one’s campaign windows web hosting uk

A successful methodology to raise your results

A catchy item (title), appropriate and individualized content and an communication strategy that is effective


Our consultants provide you with the advantage of their experience and help you within the different phases of creating your emailing campaign.

Message planning:

Advice for composing the message,

HTML design of the message,

Integration of interactive tools for reporting statistics (in correlation with the software used),

Insertion of message personalization areas.

Campaign preparation:

Import of your database into the software (if necessary),

Configuration of this sending parameters (sending a contact, title of the transmitter, title of this message),

Configuration of dates, times and regularity of delivering.

Campaign follow-up: hillingdon grid webmail

Followup of this first sendings and 1st readings for the email,

Final report on read, simply click,

Strategies for future mailings (focusing on time, date, content considering clicked links),

Modification / deletion of NPAI.


Also has developed an online computer software marketed in SAAS mode (leasing) for the handling of your emailing promotions (preparation, monitoring and sending of email messages): Mailing Plus

Mailing Plus allows you to manage your mailing strategy from A to Z: import of one’s e-mail templates, area for writing your emails, customization in accordance with your databases, routing of your newsletters and mailings, starting statistics, management NPAIs,…

Updates to the Mailing Plus pc software are executed by our technical teams. You benefit, at all times, from the power that is full of pc software, our know-how, and our platform to handle the gridhosting review sendings and statistics of one’s thousands of recipients.


Enhance the presence and ROI of your site



Web marketing contains various advertising levers (or methods) that optimize the profitability of a website.

These techniques aim to transform the maximum number of Internet users into customers or to meet objectives defined in advance (improving site visibility, increasing the conversion rate, generating a making contact, registering for a mailing list, actions on the site, downloads, etc.) in the context of e-commerce projects.

We are able to distinguish the types of online marketing

in a number of sectors, but all of them need an in-depth analysis that is strategic usage very different actions.

Traffic creation

Efficiency analysis


Natural guide

So, we could decide to work with natural referencing optimization ( SEO, for search engine marketing), which will allow the web site to move up on se’s, on certain key expressions, to optimize exposure, but above all make targeted prospects, and for that reason willing to meet with the defined objective (act of purchase, subscription to mailing list, contact, etc.).

The SEO is considered the most economical web-marketing levers, since the actions implemented on your website (site optimization, enhanced crawl and indexing, work with the information regarding the site, acquiring links, …) will allow it to position it self precisely on needs corresponding to your tasks, and generating traffic. However, it takes several months to see concrete results.


Conversely, purchasing keywords, which corresponds to AdWords on Bing, for example, will help you to generate traffic and exposure quickly, supplied you win the bids on key expressions to put yourself well and generate click-through premium areas in serp’s pages.

Other levers

There are various other purely web-marketing levers to work in your web communication strategy, such as social networks, e-advertising, affiliation, contests, etc.

Nevertheless, we ought to not forget the internet site itself, as well as its main user: the Internet individual. Thus, taking care of its ergonomics, its UX (User Experience), on the optimization associated with demand tunnel, or the highlighting of contact modules, or pages to push to action is vital and falls in the framework of a web online marketing strategy.

These web that is different levers are often mastered after many years of experience and dozens of projects carried out. Each of them requires specific know-how since they’ve been constantly evolving.

Online marketing is, within Alteo, a pole in its own right.

All of the online marketing services throughout the service that we carry out are always followed by an expert consultant who will ensure compliance with the objectives set and will accompany you.


Strategic analysis

Online need analysis

Strategic watch

Website analysis (semantics and structure)

Site positioning

Competitor analysis

Sector analysis

Traffic creation

Natural referencing (SEO)

Online advertising



Social networking


Buy of keywords on search engines (SEA)

Efficiency analysis

Visibility analysis

Traffic analysis

Sales Analysis

Analysis associated with the user’s course

Site performance analysis

Conversion tunnel


Animation and renewal of site content

Creation of a community (Community administration) via internet sites

Here are the ongoing services given by all of us:

E-mail marketing

E-mail marketing remains the preferred lever of web advertising (95.3% of marketers utilize it as a concern inside their methods).

It provides you with to carry out email promotions to prospect or retain your web visitors. Email promotions can make sure a substantial turnover when they are well carried out. It also has developed and internally manages a email that is professional solution to fulfill your requests.

Emailing solution

Normal referencing ( Search Engine Optimization )

This might be to optimize the placement of your site on se’s on key expressions traffic that is generating. This helps generate targeted traffic and thus increase the number of connections or product sales made. Natural referencing is generally the suggested way to have the best return on investment.

Google SEO

Paid referencing ( SEM )

Implementation of sponsored link campaigns to put your website on search engine marketing spaces (Ex: Google Adwords administration). Paid SEO allows positioning that is immediate the first pages and guarantees a good place, even on very competitive key words.

Google Ads

Internet sites ( SMO )

Internet sites (Facebook, Twitter, Pinterest, Youtube, Bing +, Tumblr, Instagram,…) and professional networks (Linked in, Viadeo…) are also tools to make yourself known. They allow you to create a dynamic with your customers and prospects by adding a concept that is participative. Social media management must be properly carried out so as not to be harmful to your image.

Community administration

Ergonomics – Optimization of conversions

With this numerous experiences in making e-commerce internet sites, our professionals can counsel you on optimizing the pages of the site that is e-commerce and specific the order tunnel. Thus, different actions can be taken up to increase sales rather than lose clients that are simply waiting to buy your products.

Website design

Internet Analytics

Analyzing the traffic of a(visitors that are website page views, entry web page, exit, bounce price, tracking, etc.) assists you to realize, utilizing analytical data, the problems of promotional initiatives, the possible lack of transformation or customer feedback…

Our experts should be able to diagnose the nagging issues and propose answers to be implemented.

Analysis of readers


It’s an approach enabling the diffusion of your services and products on affiliated sites. Affiliates are often either cost comparators (Kelkoo, Le Guide, Shopzilla, etc.) or online merchants (Pixmania, Rue du Commerce, e-bay, etc.).

The target is to take advantage of traffic from affiliated sites to relay your commercial offer.

Internet affiliation


E-reputation is all that is said about you (person, brand name, company, etc.) on the internet. This includes information, viewpoints, exchanges, commentary, rumors, … that can be on the Internet. Hence very important to monitor this given information and also to manage to get a handle on exactly what seems regarding the search engines.


Other internet marketing services

Show campaigns, pr announcements or developments that are even specific other web marketing services that can also be carried out by our teams. It remains to define your objectives and thus opt for the solution that is best.

E Mail Us

The free SEO audit request

We are able to perform a free SEO audit of your web site, emphasizing the semantic and structural optimizations of your website.

The purpose of this audit will be to determine the SEO that is major on your own site and also to see together how exactly we can perhaps work to optimize your pages.