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Colocation: Getting away for the Data Center and into AWS

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One of the first talks we gave after I started working at Rackspace was to a global financial company based in the UK that had just sunk several million dollars into a data center — but wanted to hear what I had to say about public cloud.

You may be thinking to yourself, ‘that seems out of order,’ and you’d be right. This company, like so many others we see, was now trapped under the weight of managing a data center and didn’t see an easy way out.

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Let’s face it, maintaining and owning a data center is expensive, and generally outside the scope of what most companies do. At a level that is high to build and maintain a powerful data center you need to prepare for room, equipment, resources and staffing. Once you’ve accomplished that, you then have to figure out just how to make it redundant. With a recipe that is complicated this, you are able to understand why organizations wish to dump their data centers as fast as they could.

Nevertheless, numerous businesses are also upside down in their data center opportunities and never have seen depreciation that enough justifies migrating away.

Now, about me, you know I am a public cloud fanatic if you know anything. I mean, it’s my job title: Public Cloud Evangelist. So in my opinion, all workloads should be in a cloud that is public that’s the end of the discussion. But I’m also a realist. We realize that not every workload is made for general public cloud (pains me to express). I additionally recognize that, even if a move to public cloud makes feeling, climbing out from under a data center isn’t an task that is easy.

So, exactly what is a ongoing company that desires out of maintaining a data center but has too much invested to complete?

Colocation is the answer
This really is exactly the problem Rackspace is looking to solve with our Rackspace that is new uk colocation and Infrastructure Management. With colocation uk you continue to use your hardware, but you no longer have to worry about all that goes into maintaining the data center. We provide the expertise, data center space, cooling and power.

Also, with Rackspace cheap colocation solutions and Infrastructure Management you can take advantage of RackConnect worldwide, which connects your colocated environment to a public cloud provider, a Rackspace data center, or back once again to an on premises data center, all with a private, low-latency connection.

Moving towards the AWS Cloud
To a cloud enthusiast like myself, the ability to connect your colocated data center to a public cloud provider like AWS opens up a whole world of options. First, it offers the immediate opportunity to dip your toes in the cloud waters, without having to write off your hardware. The great thing about AWS is the fact that dipping your toes in means using services like AWS car Scaling for application elasticity and Amazon RDS for offloading relational database management.

Let me walk you through a scenario that is possible. Let’s say I am the CTO of an enterprise company that runs a large e-commerce platform away from my own data center. I have a substantial amount of money invested in hardware and licensing and am not ready to throw that away. However, I also host my corporate site and white-labeled, third-party web sites away from that exact same data center.

One beautiful Monday morning, I get a call from my CEO saying that our business isn’t into the estate that is real anymore and we have to dump our data center without it hitting our pocketbook too hard.

I’m in a pinch, but after doing some extensive research i come up with a plan.

How it functions
First, I partner with uk server colocation to colocate my hardware that is existing to of its world class data centers. Then, Rackspace helps me plan and execute my migration. As a follow up, I will take advantage of RackConnect and move my company into the hybrid world by off-loading the hosting of my business and third party sites to AWS. By making this move I am able to benefit from the elastic nature of the AWS Cloud while still maintaining my current equipment and licensing at Rackspace.

There are hundreds of scenarios that make sense if you have access to cloud that is hybrid and capabilities at your fingertips. You are allowed by it to fit workload procedures to providers or architectures that excel in that sort of work. And Rackspace colocation gives you to include your hardware that is existing in equation.

You’re not alone
If your business is assessing the ownership of a data center and feel like an exit strategy is not possible due to already spent funds, you are encouraged by me to have a look at a colocation choice.

You will not be alone. In surveying over 850 companies, IDC’s Quantitative Research Group found that only around 30 percent of those surveyed are keeping their data centers that are own. And within 2 yrs, more than two-thirds of the participants will be utilizing a third-party infrastructure provider.

If you decide to go the 1u colocation pricing route, Rackspace has the expertise and capabilities to help you get the most value out of this step in your cloud journey.

With a 1u colocation pricing, you are truly starting a transformation that is digital with a company that can help you from beginning to end. Let us get you started with colocation and help you make the leap to cloud.